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About You

You might be a recruiter, or maybe you work for a product development company. You’re looking for a fresh voice to add to your UX team. Maybe you call it “UX writing,” maybe “content design”; either way, there’s that gap and you need the right someone to fill it.

Your organization is committed to providing excellent product experiences for your users. You are bold, but not overbearing; friendly, but not invasive; hard-working, but not averse to fun. You value teamwork, learning and growth. And if there are occasional parties, so much the better.

You believe in fair pay, equal access to opportunities, and a healthy work-life balance. Let’s have a chat.

About Me

Well, seeing as how you asked…

I’m a “seasoned” pro in the website development sphere, based in Vancouver, BC. My job title is project manager but my work is more nuanced than that label implies. I am information architect, usability expert, UX researcher, customer advocate, content guide, writer—depends on the day.

I’m well-practised at working to tight deadlines, thinking on the fly, and keeping on top of a million things at once (maybe not quite a million). As a collaborator, team player and solutions advocate, I empathize with the customer and user in everything I do—all while keeping a steady eye on my company’s goals. I work closely with designers (informing, organizing, and clarifying project and user goals); with technical teams (advocating for the user, testing, and navigating challenges); with account managers (updating, trouble-shooting, and managing budgets); and the end user or client (advising, finding solutions, and supporting).

I’m especially interested in how the user interacts with a website. I got into usability testing some years ago and have run “loads of them” (as we’d say in Ireland) to date. They still fascinate and surprise me. I describe some of these in my portfolio. I love figuring these out (in my view, unlocking insights is more art than science) and writing about them.

More recently, I’ve worked on developing website navigations. With these, I love the craft of striking the perfect combination of words to categorize content. I talk about a couple of these projects in my work.

UX writing, where have you been all my life?

My favourite projects have always had a writing component: UX research reports, user manuals and navigation development. And I love helping clients getting the most out of their content, advising them how to make it better, and helping them with layout challenges.

Research work, whether navigation card sorting, survey analysis or usability testing, develops listening and analysis skills. You need to identify what is relevant to the goal at hand, what comments warrant follow up, what feedback is on point. This takes practice. Empathy and understanding are critical to UX writing as well. I get this.

I’m excited about UX writing/content design. I have just completed UX Writing in Practice, an advanced micro-credential course at Seneca College, Toronto. This is a follow-up to the UX Writing Fundamentals course I completed in December. Both certifications complement my UX Certified credential from Nielsen Norman Group.

Okay, enough about me. There are more details on my LinkedIn page. Feel free to reach out to me.

The logo

My logo is a set of building blocks, inspired by the kind of blocks I loved as a kid. My favourite block, the bridge, sits on top: where, admittedly, it serves more as summit (or portico) than bridge. The blocks are stacked like books on a shelf—for me, harking back to the days when I thought the coolest job was stamping due dates on library books.

Nostalgia aside, I believe in growth, balance and working together to build better… So, what’s next?


I am privileged to live on the unceded traditional territories of Coast Salish, Kwikwetlem, səl̓ilwətaɁɬ təməxʷ (Tsleil-Waututh), S’ólh Téméxw (Stó:lō), Qayqayt, Stz’uminus, šxʷməθkʷəy̓əmaɁɬ təməxʷ (Musqueam), and Hul’qumi’num Treaty Group first nations.

While you’re enjoying a little think…

You could check out my cat’s Twitter feed for more about life with me. (Although to be fair, she hardly ever tweats about me.)